A wrong logo can cost your brand big time as it will make it look unprofessional, that too if anyone notices it in the first chance. A good logo, on the other hand, will garner instant attention and build connection within the minds of the users. Read below to know in details about logo designing requirements;
- Look At The Scale
When you create a logo it should give a visual impact that draws the target audience. Make it subtle and engaging with some compelling typography. And above all, remember to make it attractive by keeping a scale that is 10mm or 10 meters.
- Simplicity Is The Best
Logo designing is not about being big, bold and gaudy. No rule says include four colors and three typefaces. Use traditional style or at the basic, take your label name. Apple and Windows strike obvious connections, but can you apply it for your logo design? An elegant variant of a basic component can come across as a good way.
- Solution Format
Logo always takes the lead. It is the one that is seen on the website, on printed materials and also on social media. So, you need to be extra careful with shape, size, and flexibility. A square type has become necessary these days for the online applications like social media.
- Consider the Context
A logo is a reflection of the brand. But it cannot survive on its own. It consists of a clear identity system and climbs on other DESIGN ELEMENTS SUCH AS COLOR, typography, photography and tone of voice. There is a difference between identification and identity and logo encapsulates it all.
- The Color Match
Let color enhance the logo. White or black, whatever suits must come in use. Then afterward, shift from the simple, colorless mode to the color format.
- The Brand Story
A good logo speaks for the brand it caters to. It brings the company story to light or tells how they evolved. For instance, Amazon logo has a simple text with a smile beneath it. What does that mean? It is a simple relation and even if you can’t make it out at first, the logo gives rise to a special emotion for the target audience. A logo will have a lasting impression if it connects to your brand story.
- Make Sense
Take into consideration whatever directions have been given to you by the client or the designer. When a logo looks awesome, it is clean and understandable and there is a simple, clear explanation backing it up.
- Content Is King
An outstanding logo can’t prove its worth without structured content. A logo can master its reach only if the audience has a great understanding of the brand’s content, personality or voice. If there is a strong connection between the viewer and brand, the logo is cherished and boosted or becomes a part of the design in a manner that it is rarely seen.
- Versatility Rules
A versatile logo is powerful. It is understood in seconds and marks a place in the memory. It accentuates a business card or a billboard and is visible in black-and-white even if a color version is majorly used.
- Innovate More
Innovation is the key to achieving a remarkable logo. As you DISCOVER NEW FEATURES IN DESIGN, you tend to be unique and surprise your viewers with something new. Take this as an inspiration and everything is sorted. There are no set rules. In order a logo to be agile, it has to communicate the motto in the best possible manner.
- Diverse Users
Never compromise on flexibility and adaptability in logo design. Rigidity curtails improvement and innovation which costs the design a lot. A logo should be creatively charged, which doesn’t mean incorporating something new every week, but to be fluid in nature. A rigid logo gives no scope for change and that harms the freedom of design.
- Be Unique
Yes yes everyone gives this tip, but no one tends to follow it. How can a logo be a pedestal to brand’s identity? Well, that is easy. You just have to be uniquely identifiable. To attain this uniqueness try to think out-of-the-box, don’t push too much and experiment even with ordinary objects to bring in an element of uniqueness. To think of it, this is the actual test of your creative caliber.
- Timeless Advantage
A logo that is dependent on trends will lack in charm as soon as the trend vanishes and will look outdated.
There are many free online tools available on the internet, where anyone can create/design logos. Such as Canva, FREE LOGO MAKER, Hatchful, Logo Ninja and many more.
When it comes to logo, even the little things make up big. You must learn to focus on the little things and success will be yours. Simplicity sells, so keep away from complex stuff and design something that captures in less than a second. Never rush through a logo. Take your time and don’t settle for a design that is not convincing. It is always worth to invest in some more time to come up with the best logo.